qertwatches.blogg.se - Product hunt hyper 60m 300k product

PRODUCT HUNT HYPER 60M 300K PRODUCT SERIES

I had a chat with Buckley, Curtis and Cantor about the new fund and company and the way that they hoped to differentiate Hyper in a world of aggressively service-oriented venture firms. It’s hard to argue with the overall assumption that the Hyper team is working under - capital is majorly commoditized. Frankly, sometimes that’s all you want from an investor whose value add is more of a thorn in your side than anything. Where Hyper differs, says Buckley, is that they see distribution as the biggest value add for a nascent startup at the stages where the firm hopes to invest.īut, especially at the early stage there are a few funds and firms that offer a strong value outside of writing checks in the form of, say, hiring, sales introductions or board members that have relevant operational experience. Product Hunt is one opportunity that he points to as an example. I’ll let the Hyper team’s words spell out what they say is its thesis: It’s an established launch pad to an audience of extreme early adopters that can provide a seed of a real user base - Hyper itself is launching via a post on the platform. Hyper works with early-stage companies at three key junctures in a startup’s journey: Hyper believes that every company (B2B or B2C) needs access to distribution channels to find customers, users, and talented employees to join their teams.

Initial customer acquisition and validation (often at the pre-Seed stage).

First product/company launch and hiring (often at the Seed stage).

PRODUCT HUNT HYPER 60M 300K PRODUCT SERIES

Scaling customer acquisition and fundraising (before the Series A)įounders who go through the program will remain a part of the tight-knit Hyper founder community long past their Series A.

Product hunt buckley 60m 300k product series# Over the past few months, Buckley says that Product Hunt has grown headcount by around 50% in part to boost its ability to act as an enhanced distribution channel.Ī short list of some of the people involved as advisors, mentors or investors themselves includes Alexis & Serena Williams, Alfred Lin of Sequoia, Garry Tan of Initialized, Harry Stebbings, Jeffrey Katzenberg, Naval Ravikant, Owen van Natta, Ryan Hoover, Ryan Tedder of OneRepublic and Sriram Krishnan of a16z. It’s a pretty eclectic group, but if you squint you can see the shape of the ambitions that Hyper has reflected in the parties involved. A mix of media, venture and product figures is probably the right way to go if you want to back yourself into a media empire funded by venture capital returns. They’ll be building additional media products as well, especially ones that focus on areas of hyper growth and high interest in order to both generate deal flow and to feature companies in the portfolio. Interestingly, unlike many marketing-operations-disguised-as-journalistic-enterprises, Curtis says that they want these to be real, functioning media companies and that startups funded by Hyper will be presented on those sites and platforms in clearly defined sections that make it clear that they are part of the program.Īs an example, the team is careful to state that Product Hunt will remain a ‘neutral platform’ for launching products and that Hyper companies will get clearly marked slots on the site.

Surrounding those placements will be content that is produced by editorial media arms independent of the fund (though, in the end, funded by the profits of the fund).

They’re not quite up to giving specifics about how they’re going to power these media properties initially but the funds management fees as well as most of its profits from carry will go towards cultivating the distro side. The other part of the ‘most’ will, one assumes, go to the individual investors.

Curtis says that there could be other ways to obtain capital to speed up this process that is allowed by the unique structure of Hyper like debt or equity financing. Hyper itself is trying to establish two lines of business. A portfolio of wholly owned companies like Product Hunt (which still counts AngelList as a majority investor and Ravikant on its board) and other new media brands. Product hunt buckley 60m 300k product series#Īnd the other component which includes the portfolio of Hyper funds (plural theirs) and a founder program that includes mentorship, twice-a-year-events, and other future efforts - eventually.